Chief Marketing Officer

Job description

We are building an integrated B2B2C and DTC customer-centered growth engine – one that connects product, performance marketing and technology to deliver meaningful impact across both direct and partner channels. To achieve this, we must redefine how we position ourselves in the market, how we deliver value to customers, and how we scale across all aspects of the homeowner journey. The CMO will operate as both a strategic architect and business operator, ensuring that marketing is a primary driver of revenue, customer value, and competitive advantage. They will define and articulate a compelling market narrative of what Cinch uniquely stands for across the homeowner journey. The Role: The Chief Marketing Officer sits at the center of Cinch’s transformation and will play a key role in shaping the future of the company - how we go to market and how we define our differentiated values to establish a clear, defensible and sustainable position. This leader will own the intersection of: - Market positioning and differentiated value proposition - Product strategy and product -market fit - Go-to-market strategy across all Partner channels, unlocking B2B2C growth. - Direct-to-Consumer (DTC)...