Brand Marketing & Integration Manager

Job description

Job Title: Brand Marketing & Integration Manager– Pro-focus Location Vernon Hills, IL: Department: Rust-Oleum US Marketing: SUMMARY STATEMENT: Manages the development and execution of Rust‑Oleum’s pro‑focused and industrial brand and marketing strategies across assigned product platforms, supporting growth within professional, trade, and channel‑driven environments. Translates pro customer, competitive, and category insights into compelling brand narratives, messaging frameworks, and campaign strategies that connect product strategy to marketing activation. Develops creative briefs and partners with internal teams and external agencies to bring big ideas to market, ensuring integration across pro and multi‑channel touchpoints and alignment with brand positioning. Owns the end‑to‑end campaign workflow, driving cross‑functional collaboration with Product, Sales, and Marketing to deliver on‑time, on‑budget, and on‑brand execution in support of commercial and category objectives. JOB RESPONSIBILTIES: Partner with Pro‑focused Product Development, Sales, and Business Unit leaders to develop go‑to‑market (GTM) marketing strategies and plans that align product launches, extensions, refresh...