Performance Marketing Specialist

Job description

Job Description The Performance Marketing Specialist is responsible for coordinating Performance activities for the brand under his/her responsibility. The main purposes of this role are: 1) implementing and coordinating Digital Performance Marketing activities in line with revenue forecasts, monitoring costs and performance of the platforms. 2) guarantee correct production of reports aimed at business development Key responsibilities: 1.01 Coordinates the Digital performance marketing activities of the Brand under his/her responsibility, in a multilingual, multicountry and multicurrency context 1.02 Develops and execute comprehensive omnichannel strategies to bolster brand initiatives, including those focused on generating leads and driving in-store traffic. Synthesizes and shares the results with an omnichannel vision 1.03 Participates in the definition of B2C budgets, verifying their sustainability considering the turnover forecasts and monitoring costs and performance of the platforms 1.04 Participates in the definition of seasonal media plans and coordinates B2C activities according to short, medium and long-term e-commerce objectives 1.05 Always on cooperation with the creati...