Marketing Intern

Job description

Description Position Summary: The marketing intern will assist in various general marketing responsibilities for our growing Consumer Products Division. These projects will be designed to gain targeted marketing insight and determine strategy and decisions on product portfolio, competitive threats, customer messaging, and value positioning. This position will be part of a team that leads the marketing and business efforts to bring products and accessories that meet market needs and satisfy a growing customer base. You will work with other team members and should be comfortable taking direction, but also expect to take the initiative to brainstorm and ideate. Responsibilities: Market Research & Analysis: - Conduct market research to identify trends, customer preferences, and competitive insights. - Analyze website traffic, social media engagement, and other marketing metrics to generate reports and actionable insights. - Support the team in creating customer personas and segmentation strategies. - Assist in using data to formulate long and short-term product strategies. Market Strategy Execution: - Assist in planning and executing marketing campaigns across different channels (email...