Web Content Specialist

Job description

The Web Content Specialist is responsible for the day-to-day analysis and execution of website/mobile app content updates, website growth and expansion and developing campaigns including landing pages, graphic design, email marketing, establishing digital standards, designing, and executing special projects as necessary, while assisting with digital marketing campaigns across the organization. The ideal candidate will possess knowledge and demonstrated experience of the digital media landscape, excellent communication skills, and the ability to ideate and collaborate across teams. This position works closely with internal teams and functions including creative, project management, CRM and campaign strategy. Job Duties include the following, other duties may be assigned: Execute content and website maintenance responsibilities for all hospital websites and mobile apps (Deaconess.com, affiliate hospital websites, internal and external mobile apps) while keeping internal stakeholders and team members updated on project status and accountable for deliverables. ▪ Create and modify website pages ▪ Measure the effectiveness of online marketing efforts - including open rates, deliverabilit...