Brand Manager

Job description

We are seeking a strategic, collaborative, and highly organized Brand Manager to help shape and scale our brand across the Northeast. This is an exciting opportunity to join at a pivotal moment as we continue to elevate our market presence, strengthen how our brand shows up across channels and customer touchpoints, and build a more connected brand experience across the enterprise. As our marketing organization continues to evolve, this role will also help strengthen how brand strategy connects to media planning and activation, ensuring campaigns are developed and delivered in a more integrated and effective way. Reporting to senior marketing leadership, this role will help drive brand strategy, oversee integrated advertising and campaign execution, and partner across teams to ensure the brand is brought to life in a way that is clear, consistent, and impactful. RESPONSIBILITIES: Brand Strategy and Stewardship: - Support the development and activation of brand strategy, positioning, and messaging. - Help translate brand strategy into actionable briefs, plans, and go-to-market direction. Serve as a steward of the brand, helping ensure consistency in messaging and expression across in...