SVP, Brand Strategy & Integration

Job description

Job Description: Role Summary/Purpose: As Senior Vice President of Brand Strategy & Integration, you will lead the charge in reshaping and elevating our company’s brand as a strategic asset to accelerate enterprise value. This is an opportunity to transform and unify the company around a brand position that reflects the company’s strengths, while helping to drive toward its ambitious growth goals. You will be responsible for driving the corporate brand strategy, brand marketing & integration for the enterprise, unifying B2B and B2C brand and reputation, across every stakeholder group – employees, customers, partners, and investors, while strengthening our brand presence across an international workforce. You will craft a compelling, consumer-forward brand approach and brand go-to-market strategy, while maintaining the strength of our established B2B presence, positioning the brand as a trusted, differentiated force in the marketplace. In this role, you will need to be a resourceful change agent and executive influencer with a talent for building powerful networks of advocates both inside and outside the organization. You will align diverse teams and stakeholders around a clear, ent...