Digital Marketing Specialist

Job description

Responsibilities: Coordinate and execute integrated digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and the company website. Support the development and implementation of paid media strategies as part of the broader marketing mix, utilizing platforms such as Google Ads, LinkedIn Ads, and Meta Ads. Including trafficking of campaigns, audiences, and ad creatives. Manage the deployment of marketing assets, ensuring that messaging and creative are aligned with overall campaign goals and brand objectives. Analyze and report on the performance of all digital marketing activities, including website traffic, e-commerce sales, and lead generation, providing actionable insights for improvement. Champion Conversion Rate Optimization (CRO) by identifying opportunities, forming hypotheses, and executing A/B tests on landing pages, email campaigns, and other digital touchpoints. Maintain and utilize the marketing tech stack, including analytics platforms (e.g., Google Analytics), tag management systems, and data visualization tools to ensure accurate tracking and reporting. Monitor and report on key performance indicators (KPIs) across all c...