Senior Manager, Commercial Market Research

Job description

The Senior Manager, Commercial Market Research will join a collaborative, innovative MR & CI team to design, execute, and deliver strategic insights from qualitative and quantitative primary market research. This role will provide actionable information and insights to reduce decision risk and support the advancement of important medications in CNS at Alkermes, as well as support launch preparations for new commercial product(s). This Senior Manager will partner closely with all commercial functions (Marketing, Health Systems, Analytics, Forecasting, & Sales) as well as New Product Planning, Business Development & Licensing, Public Affairs, Medical, Regulatory, and Legal to increase Alkermes understanding of customer behaviors (e.g., treatment providers, patients and caregivers, pharmacists, payers) and identify/define growth opportunities. Responsibilities: Leverage behavioral science framework to identify and define knowledge gaps that can be addressed via primary and secondary research. Work closely with analytical partners, leveraging secondary data & analysis and secondary research to determine if primary research is warranted and- when it is- enrich primary research approach...