Marketing Manager CRM (B2C & B2B)

Job description

Company Description Build the platform where Belgium feels at home. For over 30 years, Immoweb has been more than just a platform; we are the digital heartbeat of the Belgian real estate market. From first apartments to forever homes, we bridge the gap between dreams and reality for millions of users every month. Our mission: to inspire, guide and close every home move in Belgium. We make real estate fast, transparent, and stress-free through world-class technology and human-centric support. We are dedicated to connecting people with their property goals, ensuring that at Immoweb, your work has an immediate, nationwide impact from day one. Job Description: Your mission: As the Marketing Manager CRM , you will be the architect of Immoweb’s relationship with millions of users. You will lead the strategic vision for both B2C retention and B2B lifecycle management, turning data into personalized experiences across Web and App. This is a cross-functional role where you will bridge the gap between Product & Tech, Sales, and Data to drive measurable business growth. You will report to the Chief Marketing Officer - Belgium . Key responsibilities: CRM Strategy and Ownership: Design and exec...