Associate Director, Paid Media Planning

Job description

What to know Develop and execute game-changing advertising strategies that tie engagement to the bottom line. As an Associate Director, Media Planning, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between). This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client’s business objectives into a tactical media plan. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates. You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team. The company: Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From AARP and Doctors Without Borders to Amnes...