Program Manager Marketing

Job description

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. What you’ll be doing: - Lead and manage our marketing nurture campaign efforts - Collaborate and partner with Marketing Operations, Digital Media, Sales, and Creative Team to strategize and execute campaigns across paid and organic digital channels - Improve the quality and quantity of leads to drive sales - Analyze campaign effectiveness and maximize ROI - Manage reporting, forecasting, and data inputs - Think creatively to bring new initiatives and campaigns to life Qualifications: - A cross-functional collaborator who can build alignment within a matrixed team to drive shared goals and strategy - The ability to use data to measure progress and create content that drives interest to...