Performance Marketing Manager

Job description

Join Us At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. What you’ll do: Lead and develop the Performance marketing team, providing clear direction, coaching and performance management. Own the strategy across digital channels in line with business growth objectives. Drive acquistion and growth with strong fovus on CPA, ROAS and incrementality. Ensure efficient budget allocation and continous optimization across channels. Partner closely with brand, media, martech, analytics, commercial teams to deliver integrated campaigns. Oversee performance, governance and accountability of the team ; challenge with data driven insights. Lead creative testing strategy for performance channels, enabling scalable learning framework. Develop audience strategies leveraging first party data, looka...