Creative Strategist, Paid Acquisition (6 month FTC)

Job description

Yoto is on a mission to give kids the magic of audio - and paid media is one of our most powerful growth engines. We're looking for a Creative Strategist to own the creative side of our paid acquisition efforts: not just briefing creatives, but building the system that makes every ad smarter than the last. This role sits at the intersection of data and storytelling. You'll dig into Meta & TikTok performance data to understand what's working, translate those insights into sharp creative briefs, and build the infrastructure - including AI tooling - that lets the function scale. You'll own the brief, the testing framework, and the creative feedback loop from end to end. About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots . Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Te...