Digital Marketing Specialist

Job description

Digital Marketing Specialist JOB SUMMARY: This position supports the execution and maintenance of marketing initiatives across online marketplaces and email marketing programs. This role is ideal for a detail oriented, organized marketer who is eager to learn hands on execution, campaign coordination, and performance tracking within an e commerce environment. PRIMARY DUTIES AND RESPONSIBILITIES: The below listing of essential functions is not an inclusive listing of all duties that may be requested to be performed by supervisor or manager. Marketplace Responsibilities: - Manage the day-to-day responsibilities for assigned marketplaces, including monitoring account metrics, daily reporting and processes, optimizing listings, and addressing customer feedback - Address errors and violations for marketplace listings - Enhance Private Label Brand content, including written content, product images and videos, and identifying new content opportunities - Research and launch relevant campaigns, such as Content Creator programs, initiatives to increase reviews, and paid advertising - Stay abreast of changes, policies, and current best practices across marketplaces. Recommend and implement re...