CRM Specialist - Middle

Job description

Overview: SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist. We need a true, experienced and accomplished professional who shares our culture and values. Purpose of the role: You will be responsible for building long-term customer relationships through marketing automation, advanced segmentation, and personalized communication strategies. Key responsibilities: Strategy Execution: Implement and manage campaigns to optimise customer engagement CRM & Automation: Full-cycle management of automated workflows and triggers within Customer.io Lifecycle Management: Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV) Multi-channel Outreach: Plan and execute targeted marketing campaigns (Email, SMS, Push) to reactivate dormant users and maintain active engagement Data Analysis: Track and analyze key performance indicators (Churn rates, LTV, Retention Rate) and provide actionable insights for optimization Targeting: Utilize data analytics tools to monitor user behavior and ensure personalized messaging aligns with user preferences Required Experience: Experience: At least 1 year of professional experience in customer-facing or...