Director of Campaign Reporting & Measurement

Job description

Application Deadline: 06/07/2026 Address: 33 Dundas Street West Job Family Group: Data Analytics & Reporting This is a hybrid role in Toronto Ideal Candidate Profile: Strong candidates typically come from: - Advanced campaign analytics, marketing science, or customer analytics roles - Financial services, telecom, retail, or large data‑rich enterprises - Environments with complex attribution, experimentation, and governance Why This Role Matters: Customer Contact is transitioning from a volume‑driven execution model to a strategy‑led growth discipline . This role is central to that shift—ensuring communication activity is accountable to tangible business outcomes such as product acquisition, booked rates, relationship deepening, and return on equity. Success in this role will materially improve how investment decisions are made, how performance is understood, and how customer engagement drives sustainable growth. Key Responsibilities: Strategy & Planning: - Define and maintain the enterprise measurement strategy for targeted customer communications across channels. - Establish a weekly and monthly cadence that ties campaign activity to agreed business targets (e.g., accounts opened,...