Marketing Analyst

Job description

We are seeking a high-impact Marketing Analyst to own and drive all marketing initiatives for the AB&R brand. The Marketing Analyst will create high-level quarterly plans while also executing the daily technical tasks required to hit revenue goals. The ideal candidate will possess the strategic agility to manage the entrepreneurial independence of a local brand while effectively utilizing Brady's international resources. This position will own the end-to-end marketing engine—driving brand recognition, B2B lead generation, and new client acquisition. Qualifications: - Act as the primary brand steward, architect comprehensive marketing strategies with quarterly objectives and ensure AB&R’s unique IoT identity aligns with global corporate standards. - Create, edit, and publish all brand content, including web copy, social media, e-newsletters, press releases, and product videos. - Build and manage automated B2B campaigns using marketing automation tools and CRM workflows to nurture leads. - Identify and prioritize key growth verticals (e.g., Manufacturing, Warehousing, Healthcare) to ensure hyper-targeted messaging. - Establish and report on marketing KPIs, using data-driven insights...