Senior Performance Marketing Manager

Job description

Hybrid • Full-Time Company Overview: Pearl West Group is a hyper-growth, operator-led brand company owning and scaling six health, wellness, and pet brands — with a combined run rate of $40M+ USD and aggressive acquisition plans. Think mini-Unilever without the bureaucracy: a lean, high-performance team that builds DTC brands with the speed of a startup and the firepower of private equity. Our model is simple: acquire brands doing $2M+ in annual earnings, scale them aggressively through best-in-class performance marketing, and exit them at their peak. We operate a centralized shared-services model across growth, creative, media, ops, and product. Our core values: - Competitive Greatness — Raise the bar. Then raise it again. - Speed to Execution — Ship it. Iterate faster. - Team Empowerment — Hire smart. Trust deep. - Relentless Ownership — You see it? You own it. Role Overview: We are looking for a Senior Performance Marketing Manager whose primary focus is funnel building. This role sits at the intersection of CRO, media buying, and creative strategy — and the person filling it needs to be strong across all three. Not one or two. All three. You’re not here to manage a strategy dec...