Content Insights Lead

Job description

What's the role? Medium Rare Content Agency (MRCA) is looking for a highly skilled Content Insights Lead to join their growing Coles team in a part time capacity (3 days). This is a chance to join Australasia's leading content agency, working on one of the country’s most trusted and recognisable brands. We offer a range of wellness benefits, flexible working, and an innovative, dynamic culture. An exciting new role, the Content Insights Lead will be critical in surfacing and providing analysis on a range of insights to inform content strategy and creation. Supporting the Strategy team, this role activates the SEO, global trends and food insights that underpin new campaign responses and optimisation of existing content and channels. The Role: ● Responsible for driving extensive research on global trends within the food and lifestyle category, spanning macro trends affecting the industry to micro trends impacting consumer behaviour. ● Deliver SEO insights that drive optimisation. ● Translation of research findings into actionable insights that guide content strategies, ensuring relevance and resonance with the target audience. ● Collaboration between a team of specialised strategists...