Director, U.S. Neuroscience Pipeline & Established Brand Marketing

Job description

Position Summary We are seeking an innovative and strategic leader to serve as the Director, U.S. Neuroscience Pipeline & Established Brand Marketing. This individual is responsible for supporting Otsuka’s U.S. commercialization efforts, ensuring that pipeline assets are positioned for long‑term success. This role will focus on market assessment, competitive analysis, and early brand strategy development, working closely with global and R&D, business development, and commercial teams to shape evidence generation and pre-launch planning. The individual will also contribute to portfolio planning and business development assessments, ensuring that Otsuka makes data-driven investment decisions for pipeline assets. In addition, this role will lead strategic marketing efforts for established Neuroscience brands to sustain performance and maximize lifecycle value, ensuring smooth transitions and mitigating revenue erosion through proactive planning and targeted growth strategies. Key Responsibilities: Support U.S. market assessments for Neuroscience pipeline assets, including epidemiology, patient segmentation, unmet need identification, and pricing/reimbursement landscape evaluation. Dev...