Social Strategist

Job description

Paid Social Specialist We’re looking for a performance-driven social media professional with a strong background in paid media to support campaign execution across platforms, while also supporting organic social efforts. This role will primarily focus on driving reach, traffic, and top-of-funnel growth through paid campaigns, with additional support on content and community management. Core Responsibilities: Assist with additional paid media initiatives as needed - Support execution and day-to-day management of paid social campaigns across platforms (e.g., Meta, TikTok, LinkedIn, Pinterest) - Assist with campaign setup, including audience targeting, budget allocation, and ad trafficking - Monitor campaign performance and pacing, flagging optimization opportunities to the team - Pull, organize, and maintain performance data for reporting and campaign recaps - Assist with copy audits and provide recommendations to improve ad performance - Support creative testing by organizing assets and tracking performance across variations - Help manage timelines, asset delivery, and cross-functional coordination for campaigns - Support content creation and planning, including content calendars an...