Web Analyst

Job description

Job Description We are looking for an experienced Web Analyst to play a key role in analysing, optimising, and improving online visitor journeys across our lead generation websites. This role focuses on diagnosing performance issues, shaping experimentation activity, and ensuring insight is translated into measurable improvements across fuel and telematics journeys in multiple markets. You will apply rigorous analytical thinking, combine quantitative and qualitative insight, and work closely with design, development, and marketing stakeholders to inform optimisation decisions and experimentation priorities. Key Responsibilities: Web Analytics & Insight: - Analyse online visitor journeys, funnels, and conversion paths using Google Analytics (GA4) - Conduct detailed analysis to identify performance drivers, friction points, and optimisation opportunities - Segment and interpret behavioural data across traffic sources, devices, user types, and markets - Translate complex analysis into clear, actionable insight Experimentation & Optimisation: - Conceptualise A/B test ideas based on quantitative and qualitative insight - Build and run A/B tests across landing pages, forms, and lead gene...