Associate Marketing Manager, Innovation
Peet’s Coffee · Seattle, Washington, US
Peetniks are passionate and authentic, learners and doers, committed to the pursuit of better. Peet’s Coffee is seeking an Associate Marketing Manager to sup...
Job description
Peetniks are passionate and authentic, learners and doers, committed to the pursuit of better. Peet’s Coffee is seeking an Associate Marketing Manager to support innovation within our Consumer Packaged Goods (CPG) business. Reporting to the Sr. Marketing Manager of Innovation, this role will help identify new opportunities, develop product concepts, and work cross-functionally to bring innovations to life from concept through launch. As Peet’s continues to invest in innovation and explore new formats, this role will help shape what’s next for the brand. We’re looking for someone who is naturally curious about emerging brands, energized by big thinking, and excited to turn consumer insights and trends into new product ideas. Salary: $90,000 - $100,000 Location: Emeryville, CA – Hybrid, 3 days onsite MAIN RESPONSIBILITIES: Spot What’s Next - Monitor emerging trends, new brands, and competitive activity across coffee and adjacent categories. - Analyze category, syndicated, and consumer data to identify whitespace opportunities and inform innovation priorities. Build New Product Ideas: - Translate opportunity spaces, consumer need states, and usage occasions into compelling product con...