SVP, Growth Audiences

Job description

Job Description: WE WELCOME REMOTE U.S.-BASED CANDIDATES The SVP, Head of Growth Audiences sets the audience system that powers experience-led strategy across dentsuX . Reporting into the EVP, Head of Activation , this role ensures a single, actionable view of priority audiences is translated into planning, activation, and measurement decisions, enabling clearer experience choices and stronger business outcomes for clients. This leader defines what “good” audience work looks like across the agency by setting standards, frameworks, and governance. The focus is not on audience segmentation as a standalone output, but on ensuring audience insight shows up in client deliverables as clear experience decisions: who to prioritize, what to say or do, where to show up, and how to prove impact. This role sits at the intersection of strategy, media, data, analytics, and technology and acts as a critical partner to senior client and agency leadership. The SVP, Head of Growth Audiences is both a trusted client advisor and a change leader, responsible for institutionalizing new ways of working across dentsuX . Key Responsibilities: Audience System Ownership & Strategy Leadership Own the end-to-e...