Field & Partner Marketing Manager

Job description

Job Context The Regional Field and Partner Marketing Manager is responsible for driving regional MQLs and pipeline growth by owning field and partner marketing outcomes across their assigned region. This role leads regional go-to-market priorities, aligning field programs and partner initiatives to generate MQL contribution and brand impact. Location: Reading RG1 or Leeds LS15, on-site. What You’ll Do: Regional GTM Strategy: Own and execute the regional field and partner marketing strategy in alignment with company GTM priorities, with full accountability for partner and field marketing leads, and regional performance. Develop and prioritize regional plans across events, associations, and partner co-marketing, ensuring spend and programs are directly tied to business outcomes. Take a holistic view of the regional GTM calendar to ensure consistent MQL coverage, proactively identifying gaps and deploying alternative demand programs (e.g., webinars, virtual events, ABM plays, partner campaigns) to meet pipeline targets. Field & Partner Programs: Plan and execute regional field and partner programs including trade shows, partner events, and co-marketing initiatives. Support regional Si...