Manager, Marketing and Media Analytics

Job description

We are seeking a highly analytical and data-driven ‘Manager, Marketing and Media Analytics’ to optimize our marketing effectiveness and campaign performance. This role involves collecting, analyzing, and interpreting marketing and media data to provide actionable insights and drive strategic decision-making. The ideal candidate will blend technical expertise, business acumen, and strong communication skills to translate complex data into clear recommendations. This position reports to the VP of Global Media and is responsible for managing the development, maintenance, analysis, and budgets across all regions, utilizing data visualization and storytelling. The role will also be responsible for maintaining media dashboards leveraged for Senior Leadership team. Data Management and Modeling: Liaise with multifunctional teams (Tiffany, LVMH) to identify sophisticated modeling opportunities (e.g., attribution, lifetime value, predictive analytics, MMM, segmentation). Collect and integrate data from various platforms (e.g., Total marketing tracker, Google Analytics, social media, ad platforms, CRM, email, website analytics, internal/external dashboards). Maintain data accuracy, consistenc...