Senior Digital Marketing Executive

Job description

Role Overview As a Senior Digital Marketing Executive, you will partner with divisional Marketing Leads to understand business objectives and audiences, turning these into paid digital plans across always on and ad hoc campaigns. You will lead the briefing of internal execution teams and agencies, and take ownership of performance analysis, sharing clear insights and data led optimisation recommendations with stakeholders. Responsibilities: •Act as the primary digital marketing contact for assigned business areas. •Translate business objectives into paid digital strategies across search, paid social and relevant channels. •Lead briefing into internal teams and agencies, ensuring campaigns are delivered to brief and on time. •Take accountability for paid media performance, budgets and optimisation opportunities. •Analyse and clearly communicate results, insights and recommendations to stakeholders. •Maintain consistency in tone, style and branding across all digital channels to maintain cohesive and recognisable brand presence. Key skills: •Strong understanding of paid digital media, including Google Search and paid social platforms (e.g. Meta). •Experience turning business objectiv...