CRM & Retention Specialist

Job description

Invity is a MiCA-licensed Bitcoin app built on the technological foundation of SatoshiLabs and Trezor. We have over 30,000 registered users. This role is critical ☝️ without it, users slip through the app before they ever understand its value. We're looking for someone to own the entire lifecycle from first install to long-term investor. You report directly to the CEO. 👉 What you'll do Retention (80 %): Design and launch onboarding sequences: Build user segmentation based on behaviour Own and optimise the CRM tool (we use Braze) Set up A/B tests and iterate based on data Build win-back campaigns for churned users Track metrics and report to the CEO weekly Be creative and propose ideas for promotions for activations Data, analytics & product collaboration (20 %) Own the retention dashboard: Identify segments with the highest churn risk and propose concrete interventions Be the voice of the user in product discussions Work closely with product on the onboarding flow Participate in sprint reviews and bring retention and engagement data to product prioritisation decisions 💪 About you 5+ years of experience in lifecycle marketing , CRM or a retention role Proven hands-on experience with...