Data and Analytics Manager

Job description

Job Description Data & Analytics Manager The Data & Analytics Manager supports the implementation, monitoring, and optimization of web analytics tracking across digital platforms. This role ensures accurate data collection, helps generate insights from user behaviour, and assisting channel teams in making data-driven decisions. Key Responsibilities: - Assist in setting up and maintaining tracking via Google Analytics (GA4) - Implement and manage tags using Google Tag Manager (GTM) - Configure events, conversions, and custom dimensions - Validate tracking using debugging tools (e.g., GTM preview, browser dev tools) - Support data layer implementation with developers - Generate regular performance reports (traffic, engagement, conversions) - Identify data discrepancies and troubleshoot tracking issues - Assist in A/B testing tracking and campaign measurement - Work with channel teams to track campaigns (UTMs, attribution) - Maintain documentation of tracking setups and changes Job Requirements: Basic proficiency in: - Google Analytics (preferably GA4) - Google Tag Manager Understanding of: - Event tracking, pageviews, and user sessions - Data layers and tag firing rules - UTM paramet...