NA GTM Lead - Content & Services (Product Marketing Manager)

Job description

About the team: The NA Go-to-Market (GTM) Team is at the center of how TikTok's advertising products come to life in North America. We don't just execute global strategy -- we shape it. Our team is the voice of the North American market, working at the intersection of Product, Sales, and our advertisers to ensure TikTok's solutions meet the unique needs of brands and agencies across the region. We move fast, think strategically, and have a direct impact on TikTok's growth. If you want to work on products that millions of advertisers use, influence how those products evolve, and be part of a team that shapes the future of advertising -- this is the place. About the role: We're looking for a GTM Lead to own go-to-market strategy for TikTok's Leads and Services, Travel, and Entertainment products in North America. This role covers a broad product portfolio including lead generation and automation products, CRM and chat solutions, travel advertising, Smart+ optimization products, and media and entertainment ad formats. You'll be the connective tissue between global product teams and NA sales, translating product capabilities into actionable sales strategies and advertiser narratives. T...