Senior Coordinator, Brand Marketing

Job description

Job Description: The Senior Coordinator, Brand Marketing is a key contributor to Boston Globe Media's presence in the Greater Boston community. This role supports and executes marketing efforts, community events, and key brand partnerships — connecting the Globe's journalism to the audiences who need it most. Responsibilities: Brand & Marketing - Contribute to cross-functional marketing campaigns, including owning execution of curated weekly marketing emails and providing ongoing campaign support to the Director of Brand Marketing. - Grow prospect database and newsletter subscribers through strategic media sponsorships and partnerships, supporting the execution of co-marketing campaigns that expand reach to qualified audiences. - Serve as the owner of BGMP merchandise operations for events and activations — responsible for coordinating merchandise orders company-wide, ensuring brand standards, tracking budgets, managing vendor relationships, and maintaining inventory and forecasting needs. - Partner with B-Side team to help lead and support growth of our Gen-Z brand and audience. Events: - Support the development and lead execution of marketing strategies to promote community event...