Manager Lifecycle Marketing

Job description

Company Alaska Airlines The Team: Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. Role Summary: The Manager of Lifecycle Marketing develops comprehensive strategies to nurture customer relationships across the entire customer journey. This role manages a team of lifecycle marketing experts focused on driving customer engagement and increasing customer lifetime value through excellent customer segmentation, email marketing, mobile marketing, and turning data into actionable insights. Key Duties: - Turn business goals and priorities into lifecycle marketing plans across revenue and loyalty; deliver on engagement targets. - Recommends the design of audience and segmentation, customer nurture, and reactivation campaigns...