Marketing Specialist

Job description

OVERVIEW: The Marketing Specialist for Lumenis is responsible for developing and executing marketing campaigns that drive growth across both disruptive and legacy product lines. This cross-functional role spans the full marketing mix - from industry tradeshows, workshops and sponsored events to digital campaigns and brand communications. The ideal candidate will partner closely with marketing leadership to prioritize high-impact activities and deliver measurable results tied to clear revenue goals. This role requires a collaborative mindset, strong organizational skills, and the ability to work effectively with global colleagues and field representatives KEY RESPONSIBILITIES: - Drive engagement through strategic participation in high-impact industry tradeshows, virtual events, webinars, workshops and other relevant activities - identifying key opportunities and representing the brand effectively. - Develop marketing materials, presentations, and communications in support of product launches, industry partnerships, promotional campaigns, sales meetings, tradeshows, and other marketing activations. - Strategize and execute integrated campaigns leveraging both traditional (print adver...