Area Sales Representative (VIC/TAS)

Job description

ABOUT US: For over 40 years, Hakka has been at the heart of Australia’s Asian food category. We proudly blend authentic Asian heritage with a modern Australian identity and are home to trusted brands like Hakka, Vinaco, and Chung Yuen — enjoyed across retail, foodservice, and commercial channels nationwide. We’re looking for an Area Sales Representative to join our VIC Sales Team in taking ownership of Victoria and Tasmania , driving growth across our Foodservice and Retail channels. You’ll be trusted to run your territory, build demand, and represent our brand where it matters most — in front of customers. ABOUT THE ROLE: As a VIC/TAS Area Sales Representative, you will play a crucial role in driving sales and expanding our market presence within the FMCG sector across Tasmania, the Melbourne Metro, and the Victorian Region. Your efforts will directly contribute to the growth and success of our business in Australia! Reporting directly to the Foodservice Sales Manager (Southern Region), you'll: Build and grow relationships with our Foodservice end users (HORECA, pubs, clubs, caterers, takeaways and distributors) and select Retailers. Represent Hakka by conducting food tastings, tr...