Senior Utility Channel Marketing Manager

Job description

We are seeking an innovative and data-driven Senior Utility Channel Marketing Manager to own and accelerate our go‑to‑market strategy specifically with Utility providers. You’ll craft and execute marketing programs tailored to the Utility channel—driving awareness, demand, sales enablement, and revenue growth. This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge in the Utility channel's diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio. Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications. Key Responsibilities: Develop Strategy & Plan Execution: Develop and refine channel marketing plans specifically for Utility partners. Segment and prioritize the target vertical: IOU/muni/co‑op utilities. Partner with Sales, Product, and Customer Support to align messaging, refine value propositions. Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value. Embrace new or leading-edge programs, processes, or products that positively imp...