Consumer Data & Insights Specialist

Job description

The West Coast Eagles is an iconic Australian sporting brand with over 100,000 members. The Club formed in August 1986, playing its first official match for premiership points in 1987. Our women's side played its first game for AFLW premiership points in February 2020. Since then, the club has enjoyed significant success, winning premierships in 1992, 1994, 2006 and 2018. The club also has wide-spanning community and regional programs and is invested in a number of charity organisations, including the Waalitj Foundation. About the role: The Consumer Data & Insights Specialist plays a critical role in improving how consumer and participant data is understood, structured and used across the Club’s membership and engagement activities. This role is responsible for analysing existing data, identifying gaps and inefficiencies, and helping design practical processes that enable better use of data in communications, including acquisition and retention campaigns. Reporting to the Head of Consumer Strategy, this role will be responsible for: Due to the nature of the industry, there may be a requirement to work home match days and other club events which will include working some evenings an...