Partnerships & PR Specialist

Job description

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection. Reports to: Director of Brand Marketing Location: Cottonwood Heights, Utah (Hybrid - 3 days/week in office) About the Role: Backcountry is looking to deepen its brand presence through strategic partnerships and media relations, and this role is central to making that happen. As Brand Marketing - Partnerships & PR Specialist , you will execute partnership programs and PR initiatives that drive brand awareness, storytelling, and authentic connection with core outdoor audiences. In your first 6–12 months, success means establishing a reliable cadence of media outreach and partner activations, building strong relationships with key media contacts and industry partners, and delivering measurable improvements in press coverage and brand visibility. This is a lean team. You will ow...