Marketing Manager, Digital Operations

Job description

Overview Fanatics Betting & Gaming is seeking a driven and technically sophisticated Marketing Manager, Digital Operations to lead, support, and optimize the operational backbone of our digital marketing ecosystem across Sportsbook and Casino. This role will serve as a martech and integration lead, ensuring our tools, platforms, and measurement systems are properly implemented and functioning across live omnichannel campaigns. The ideal candidate combines a deep technical fluency with hands-on marketing operations experience and understands the full end-to-end lifecycle of native mobile app marketing – from link creation and tracking architecture to attribution validation, platform integrations, and cross-channel troubleshooting. This individual will partner closely with Media, Analytics, Product, and Operations teams to ensure seamless execution, clean data flows, and reliable performance postback and measurement across platforms. Responsibilities: ● Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems. ● Own campaign trac...