IT Analyst

Job description

IT Analyst1 Assist with overseeing the implementation of Adobe Marketo Engage platform and Salesforce Marketing Cloud Applications, including analyzing client systems and specifications and developing customized solutions using available Salesforce technology. Lead discovery sessions with stakeholders to understand campaign goals and translate them into actionable user stories, functional specifications, and technical documentation. Design, configure, and manage Salesforce Marketing Cloud Account Engagement and Marketo instances, including user management, custom fields, automation rules, Smart Campaigns, Programs, Smart List, forms, landing pages, and email templates. Develop and optimize lifecycle processes, scoring and grading models, and build complex nurture programs using Engagement Studio. Ensure seamless data flow and integrity between Pardot, Marketo, Salesforce Sales Cloud (via the connector), and other third-party systems such as Cvent, LeadValu, ON24, Zoom, Amplitude, Content Hub, RingLead, LinkedIn including data cleansing, deduplication, and managing compliance standards such as GDPR, CCPA. Create custom reports and dashboards using Snowflake, Tableau, Pardot and B2B...