Performance Marketing Specialist

Job description

**PLEASE NOTE: This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. Additionally, this position does not offer visa sponsorship. The Position: - Day-to-day interaction with the Performance Marketing team, supporting performance-based marketing initiatives and data-driven decision-making. - Assist in the execution and optimization of performance marketing acquisition efforts across various digital channels including SEM, display, social, email, etc. - Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and generate actionable insights to improve ROI. - Conduct deep-dive data analysis to assess campaign performance, identifying trends and opportunities for optimization. - Support online partner relationships by assisting in sourcing, tracking, and evaluating partnership performance. - Assist in the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new performance marketing partnerships. - Collaborate with cross-functional teams to refine campaign strategies based on data-driven insights. - Help manage campaign reporting, an...