Vice President Marketing

Job description

Department: Digital & Marketing Our Company Promise: We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Job Description: Job Summary Responsible for the marketing strategy and execution for Southwest Airlines. Plays a lead role in shaping the company's brand image, increasing market share, and achieving revenue goals. Attract new Customers and grow revenue through demand generation, loyalty, and product marketing. Advances both MarTech and AdTech capabilities to enable highly efficient and effective plans. Responsible for leading a large, cross-functional Team and for ensuring the health of the department through strong Team-building, succession planning, and Leadership development. Additional details: The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and i...