Portfolio Manager

Job description

The Portfolio Manager is responsible for driving portfolio performance through SKU-level decisions, category direction, and cross-functional execution. The Portfolio Manager ensures the portfolio is optimized for sales, margin, and brand focus by managing SKU rationalization, category prioritization, and ongoing portfolio governance within the competitive food landscape. This position reports to the Director of Marketing HQ. Essential Job Functions: - Define a category structure rooted in market and competitive context to guide product strategy, and drive cross-functional alignment to ensure consistent portfolio segmentation and prioritization. - Own SKU-level decisions (Grow / Maintain / Exit) based on performance, profitability, and strategic fit, while considering seasonal demand and shelf-life constraints. - Define category direction using structured tools (e.g., positioning maps) and identify growth, maintenance, and "fix" areas - Provide clear direction on product lifecycle decisions, including new flavor launches, pack-size scaling, formulation rationalization, and discontinuation. - Lead portfolio governance cadence, including monthly SKU reviews and decision tracking - Dri...