Director of Digital Media
Gardner White Furniture & Mattress Gardner White Furniture & Mattress · Warren, Michigan, US
Description Summary: The Director of Digital Media will own the full-funnel paid media strategy across paid search, paid social, programmatic, CTV/OTT, and r...
Job description
Description Summary: The Director of Digital Media will own the full-funnel paid media strategy across paid search, paid social, programmatic, CTV/OTT, and retail media to drive brand awareness, customer acquisition, and both ecommerce and in-store performance. This role leads budget management, advanced measurement and incrementality, and cross-functional collaboration to ensure media investments deliver measurable business impact. The ideal candidate combines deep hands-on channel expertise with strong analytical, leadership, and strategic planning skills. Essential Functions: Paid Media Strategy & Channel Ownership - Own end-to-end paid media strategy across paid search, paid social, programmatic display, CTV/OTT, YouTube, and retail media - Develop integrated, full-funnel media plans that support brand awareness, demand generation, store traffic, and ecommerce conversion - Balance always-on performance campaigns with promotional and seasonal bursts aligned to merchandising priorities - Continuously evaluate and test new channels, formats, and partners to drive incremental growth - Develop audience strategies using first-party data, CRM, geo-targeting, and lookalike modeling Mea...