Performance Marketing Manager - Wellos

Job description

AT A GLANCE: RVO Health is looking for a Performance Marketing Manager who wants to help drive our mission of health and wellbeing for everyone. Within this role, you will be responsible for driving enrollments with B2B2C acquisition marketing strategies for our Wellos product, focusing on promoting the clinical value to prospective members, healthcare providers, employer clients and other stakeholders. Key responsibilities include creating strategy, messaging, collateral, and campaigns, analyzing campaign results, conducting market research, supporting sales, and ensuring brand consistency and compliance. The role requires a blend of data proficiency, clinical understanding and marketing expertise to drive product adoption, engagement, and business growth. Within this role, you will be responsible for strategizing and executing acquisition campaigns in payer and partner channels, primarily through email. You’ll work closely with Product, Marketing, Tech, Finance, and Operations to pull together a compelling and data-driven plan, owning results and projections for marketing-driven enrollments.You’ll also work closely with the broader marketing and product teams to identify white sp...