Personalization and Optimization Specialist
Ciena · Ottawa, Ontario, CA
As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible...
Job description
As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact. Join Ciena’s Digital Marketing team to create personalized and impactful digital experiences. As a Personalization and Optimization Specialist, you’ll play a key role in optimizing our platforms and driving user engagement. How You Will Contribute: - Design, build, QA, and launch personalized experiences using Adobe Target and Marketo Engage to support campaign execution across digital touchpoints. - Analyze user behavior, audience segments, and performance data to uncover actionable insights that inform personalization strategies across digital channels (Email, Web, Chat). - Translate data driven insights into recommendations that improve how personalized experiences are delivered to key audience segments. - Monitor and evaluate performance of personalization initiatives, continuously refining experiences...