Marketing Director

Job description

Opportunity We are seeking a visionary and results-driven Marketing Director to lead the end-to-end management of Calgary Co-op's marketing strategy, including leading marketing planning and monitoring of execution through day-to-day leadership of the marketing function. Reporting to the SVP - Digital, Member & Information Technology, you will champion our brand, elevate the member experience, and drive business growth across all corporate divisions including subsidiaries. You will lead a high-performing team including an Advertising Manager, Content Manager, Marketing Planning Manager, Marketing Manager and Creative & In-Store Team Manager — fostering a culture of collaboration, innovation, and excellence. Key Responsibilities: Strategy & Brand: - Lead the marketing organization in developing and executing insight-driven, integrated marketing plans to build Calgary Co-op's brands and drive traffic and sales. - Develop and implement integrated brand, marketing, and media plans aligned to business strategy. - Define and maintain brand standards across all materials, including visual identity guidelines and message development. - Pursue innovative marketing opportunities including na...