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Senior Manager, Brand Management

The Coca-Cola Company · Lisbon, PT

Job Description Summary: Job Title: Senior Manager, Brand Management (Agnostic) Job Profile: Senior Manager – Brand Management Location: Portugal Reports To:...

Job description

Job Description Summary: Job Title: Senior Manager, Brand Management (Agnostic) Job Profile: Senior Manager – Brand Management Location: Portugal Reports To: Director, Brand Management Direct Reports: None Function: Marketing Role Purpose: The Senior Manager, Brand Management plays a critical role in delivering high quality brand execution for the Portugese market. As part of a fast paced frontline marketing team, this role focuses on local activation, adaptation of centrally developed plans, and end to end delivery of brand initiatives across channels and consumer occasions. The role requires a resourceful, analytical, and hands on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence. This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance. What You’ll Do for Us: Bran...