Product Marketing Specialist

Job description

Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. To bring the company to the level we want it to be, we are looking for a Product Marketing Specialist to join us in our Global Commercial site based in Coventry. Summary: This role requires a fluent Mandarin speaker to effectively support product marketing activities, particularly in relation to Chinese market requirements, stakeholders, and customer insights. The position will play a key role in bridging global product strategy with local market execution, ensuring alignment with Chinese market expectations and business objectives. What you'll do: Lead market and competitor analysis with a strong focus on China and Mandarin-speaking markets, translating insights into actionable strategies Support the development of mid- to long-term product strategy , including product portfolio planning, brand positioning, and market entry strategy for China Take ownership of product positioning for new vehicle programmes , ensuring technical features and benefits are accurately interpreted and effectively localised for Mandarin-speaking audiences Develop and implement localised product...