Email Marketing Specialist

Job description

The Email Marketing Specialist supports the development and execution of the University’s email communications and marketing campaigns. Working under the direction of the Associate Director, Marketing Email and Event Systems, this role is responsible for building, scheduling, testing, and deploying email campaigns that support recruitment, advancement, events, and institutional communications. The Email Marketing Specialist helps ensure that broadcast email communications are delivered accurately, effectively, and in alignment with institutional brand standards and messaging guidelines. This role contributes to the success of Integrated Marketing Communications by supporting email marketing operations, maintaining communication calendars, assisting with campaign reporting, and providing operational support and training to internal partners using email marketing tools. Duties: The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job...